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Make It A Green Halloween

Mini Glee Variety Pack


PROVIDENCE, RI – October 26, 2012 – For the fifth year, Glee Gum proudly partners with Green Halloween®, a program of Green America, to provide healthier, earth-friendlier sweets at Halloween-themed events across the country. Over 35,000 free Glee Gum samples were sent to events this month alone, turning scores of trick-or-treaters into more natural eaters.

Most conventional Halloween candy contains spooky ingredients like artificial colors and flavors. It also comes packaged in plastic. Glee Gum is made with natural, GMO-free ingredients and boxed in recycled cardboard. Unlike other gum, classic Glee is sweetened with Fair Trade sugar and brown rice syrup, and sugarless Glee with 100% xylitol—no aspartame. It’s a greener, cleaner goody for giveaway.
Green Halloween festivities continue nationwide this week, including upcoming “Boo at the Zoo” events with the Association of Zoo and Aquariums (AZA) and free costume swaps. As Elizabeth O’Connell, campaigns director at Green America, explains, “There are many ways that families can do their part to reduce excess and unhealthy consumption around Halloween. Green Halloween provides easy and family-friendly ways to help families celebrate green.”
So, forget orange and black. Find a community event near you and join the movement to add some much-needed green to this Halloween!
GREEN HALLOWEEN is a grassroots community initiative that helps families celebrate healthier and environmentally-friendly holidays, starting with Halloween. It is a program of Green America, a national non-profit green economy organization. Healthier and sustainable treats are provided by Green Halloween’s partners, including: Honest Tea, Lara Bar, Stretch Island Fruit Co., Endangered Species Chocolate, Unreal, Plum Organics, Applegate, Cascadian, Surf Sweets, Bitsy’s Brainfood, Brainard’s Natural Remedies, and Glee Gum. For more information about Green Halloween or to obtain photos, contact Elizabeth O’Connell at
VERVE, INC., maker of Glee Gum, is an independent, certified woman-owned business, dedicated to creating environmentally and socially responsible products. Verve produces Glee Gum, a natural chewing gum sold throughout the US and Canada at stores like Whole Foods and Cost Plus World Market (SRP $1.09). Glee is the only gum in North America still made with chicle— a tree sap harvested sustainably from Central American rainforests. Verve also produces a line of natural, educational Make Your Own Candy Kits for kids. For more details & store locations where Glee Gum can be found, visit

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